Why choose Neurofeedback over pharmaceutical intervention? — The brain’s primary function is to detect environmental stimuli, process that information, and adapt in order to minimize discomfort. This is the underlying process in neurofeedback. Introducing manufactured substances into the bloodstream and central nervous system circumvents the body’s natural processes and relies on an over-simplification of the world’s most complex system. Often medications are prescribed to treat symptoms rather than causes. Both the diagnosis and the drug regimen must be very precise to work accurately and successfully. Some drugs may have troubling side effects, some of which are serious and long term. In addition, drugs work only while they are taken; the effects cease after they are discontinued. How is it that neurofeedback influences so many different kinds of problems? The brain is central to all of our mental and physical processes. Functional improvements in the brain’s efficiency, effectiveness, resilience, adaptability, and flexibility naturally translate into similar improvements in our physical and mental experience. Most importantly, the optimally functioning brain works more efficiently, saving a great deal of energy. This newfound energy is available to naturally reorganize and restore any physical or mental processes that are not functioning well.